5 Tactics to your hotel marketing plan

Tactic #1

personalisation

personalise guests experience
Here are some recent stats demonstrating the opportunity:

  • Over 80% of online customers say they would be open to switching loyalties if they found a service that better catered for their needs
  • 87% of customers think brands need to put more effort into customer service
  • 94% of senior-level executives believe delivering personalisation is important to reaching customers

Tactic #2

social media

can be used for strong marketing messages.

  • driving direct bookings.
  • 76% of social media users saying they would share a video if it was entertaining.

Tactic #3

mobile trend

mobile is now one of the strongest marketplaces when it comes to booking travel.
You’ve got to have a mobile presence going into 2018 and beyond.

  • according to Google, 51% of smartphone owners use their device for travel-related activities.
  • guests use their smartphone to find deals and make purchases.

Tactic #4

OTA profile

optimizing your OTA profile will not only help you accept more bookings but will also allow you to better promote the positive reviews you receive at your hotel.

  • 80% of travellers consider online reviews when they book.
  • 85% of TripAdvisor users are impressed by a thoughtful response to a bad review.

Tactic #5

digital marketing

Update your digital marketing strategy

  • Branding, brand strategy and visual identity
  • Website design and development
  • Graphic design for online and offline media
  • Mobile application design and development
  • Search engine marketing and optimization
  • Social media strategy and management
  • Online advertising
  • Email marketing

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