One of the few new innovative strategy ideas from the last 10 years to help you build a sustainable competitive advantage.Creating Shared Value (CSV) is a new business strategy concept. And there’s a strong link to Corporate Social Responsibility (CSR).
A Branding Strategy for Creating Shared Value.
in the Harvard Business Review in 2011,“shared value”—generating economic value in a way that
also produces value for society by addressing its challenges. A shared value approach reconnects company success with social progress.Michael Porter and Mark Kramer defined a new paradigm.
“Shared value could reshape capitalism and its relationship to society. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers’ eyes to immense human needs that must be met, large new markets to be served, and the internal costs of social deficits—as well as the competitive advantages available from addressing them. But our understanding of shared value is still in its genesis. Attaining it will require managers to develop new skills and knowledge and governments to learn how to regulate in ways that enable shared value, rather than work against it.”